Privacy

Website privacy

Google Analytics is optional and is not required to use this website. We make no Google Analytics request before you explicitly consent.

What is sent if you accept

We send only one explicitly sanitized page_view for the page you are viewing. It contains the path only (never the query string or fragment), with a blank page title and blank referrer.

Google can still receive provider-generated client, session, and lifecycle identifiers; the request IP address and browser metadata (from which Google may derive approximate location and device details); and Google Analytics cookies. Google Signals and Enhanced Measurement are disabled. We do not intentionally send custom events, sensitive practice or content selections, account identifiers, advertising identifiers, or user-provided data.

Your choice and retention

Your choice is recorded in this browser alone, in local storage under psc_analytics_consent, and is never sent anywhere. It applies to every page of this website. If you accept, we remember that and do not ask you again. If you decline, we remember that too, keep analytics off, and ask once more after two days — never more often than that, however many pages you visit in between.

Google Analytics provider retention for this property is two months. You can withdraw consent at any time using the persistent Privacy choices control in the footer — or, on our advertising landing pages, the floating Privacy choices button at the bottom-left of the screen. Withdrawing disables analytics for the current page and clears accessible Google Analytics cookies. If the tag has already loaded, the page will ask you to reload before accepting again so it cannot restart unsafely.

TikTok Pixel on advertising landing pages

While a TikTok advertising campaign is running, the small number of landing pages those advertisements link to carry the TikTok Pixel. No other page on this website does. It is optional and consent-gated in the same way as Google Analytics: the pixel is not loaded and no request is made to TikTok on those pages unless you accept analytics.

If you accept, TikTok receives a page view for the landing page, and two conversion events each time you click a start-free-trial, App Store, or Google Play button. Those events carry which landing page you were on and which type of button you clicked. Unlike our Google Analytics page view, which we sanitise, the pixel also reports the full page address including any advertising parameters, the address of the page you came from, the request IP address and browser metadata, and it sets TikTok cookies such as _ttp. We do not send account identifiers, email addresses, health-related information, or anything you type. If you arrived from a TikTok advertisement and have accepted, the click identifier TikTok added to the page address is carried onto the free-trial link so the resulting sign-up can be attributed to that advertisement. TikTok's handling of this data is described in TikTok's Privacy Policy.

You can withdraw at any time using the floating Privacy choices button at the bottom-left of the landing page. Withdrawing stops the pixel sending and clears accessible TikTok cookies.

Related information

Read Google's Privacy Policy and the broader Practice Self-Compassion app privacy policy.